I love it when people send me examples of bad writing. (It makes my job so much easier.) Here is the latest from V.M., who relishes these goofs as much as I do. She received a brochure last week from “Beyond Caring Home Care Services.”
You know what the owners were trying to convey. They wanted us to know that not only do they care, but they go beyond caring to do many other helpful things. The problem is that according to the common meaning of “beyond caring,” you no longer care. You used to care but now you are past that; you are beyond caring.
It’s possible the brochure was written by someone whose first language wass not English and who was not familiar with this particular expression. If a document was important, I always used to encourage my ESL students to run their writing by someone whose facility with English they could trust, to make sure they were not making inadvertent mistakes.
P.S. Winnie the Pooh should have used a period or a semicolon between those two sentences, not a comma. But I love him, and he admits he is a bear of very little brain.