I hope and trust you realize and understand the subject line above is a kidding joke. So many phrases we hear and read daily are redundant, but we rarely have the awareness to eliminate them; we have gotten used to them. Are any of these your favorites?
The end result
A contributing factor
Face up to the problem
Suffocated to death
Modest about himself
Own her own home
Shrug her shoulders, nod her head
But and however both indicate a change in the direction your sentence is going, so don’t use them in the same sentence: But Brenda, however, got the job although she isn’t the most qualified.
Choose one or the other: But Brenda got the job although she isn’t the most qualified or However, Brenda got the job although she isn’t the most qualified.
I often hear and sometimes read sentences beginning with And plus. Despite what all our English teachers told us many years ago, it is acceptable to begin sentences with And (or other conjunctions), but and and plus are redundant. Again, choose one or the other.
From the New Oxford American Dictionary:
noun ( pl. strategies )
a plan of action or policy designed to achieve a major or overall aim: time to develop a coherent economic strategy | shifts in marketing strategy.
• the art of planning and directing overall military operations and movements in a war or battle. Often contrasted with tactics (see tactic).
• a plan for such military operations and movements: nonprovocative defense strategies.
ORIGIN early 19th cent.: from French stratégie, from Greek stratēgia ‘generalship,’ from stratēgos (see stratagem) .
I am so ready to pull out my curls when I hear the related word “strategic” bandied about—and bandied it is. It wasn’t just during the interminable political campaign we just lived through. The word is endemic in advertising, in education, in business.
Think about it: if a strategy is a plan, then why the need to have a strategic plan? All plans involve strategy. Strategic initiatives, strategic positions, strategic paradigms, strategic benchmarks, strategic dialogs—give them a rest! If any planning goes into an endeavor (and it does), that endeavor is by nature strategic. Lose the redundancy and clear the air.