Here’s a list of words that are widely considered to be the most persuasive you can use. Notice that most are short and all are commonly used. Nothing fancy here:
(To those of you moaning about my ending a sentence with a preposition, I ask if you’d rather read Words With Which to Persuade. It truly is fine to stick a preposition at the end of your sentence if it sounds more natural.)
To persuade your audience, here is a list of words that will entice your readers to your side: you, yes, free, guarantee, easy, save, new, safety, benefits, discovery, health, now, sale, proven, money, results, love.
Please be sure when you use these words that you are not blowing smoke. If you are offering benefits, guarantees, or health, mean what you say. If you cannot back up your promises, you will lose all credibility.
Free stuff (Photo credit: Lee Bennett)
To make your readers receptive to your arguments, these words will work in your favor. Just be sure you are using them honestly and appropriately:
Yes, free, easy, help, results, now, love, discovery, guarantee, money, save, sale, benefit, safety and proven.
Avoid no, can’t, won’t, shouldn’t, and other negatives. Instead of writing, “We cannot refund your money until you send us the correct form,” a more effective approach to the same idea would be, “As soon as you send us the corrected form we will immediately refund your money.”