As a proud undergraduate alumna of UC Berkeley and a proud graduate alumna of UCLA, I was horrified to see the new logo for the university. Logos are written symbols and carry messages. The new logo looks to me like a urinal with a snake in it. Someone else suggested is resembles the Swedish flag being flushed down the toilet.
While the old logo will still appear on diplomas, the new one was developed because it reproduces better than the old one. It took eleven people three years to come up with this beauty!
An online uproar is happening as I type. I expressed my dismay on Facebook.