An Important Distinction

 

images.png    While driving yesterday, I saw a truck on the infamous 405 freeway. The company installs audio and visual components and proudly displayed its name in various places on the truck:

SIMPLISTIC SOLUTIONS

I was in no danger of driving off the freeway since my maximum speed at that point ranged from 5-10 mph. But I did swallow my gum.

Being the crank that I am, I sent the company an e-mail today:

To Simplistic Solutions:

I saw one of your trucks on the 405 yesterday and almost croaked. It appears you do not realize that “simplistic” and “simple” are not synonyms.  You know what “simple” means; “simplistic” means overly simple, too simple—it is most definitely a NEGATIVE.  I am certain that is not the idea you want potential customers to have about your company.

Cheers anyway—

Judi Birnberg

 

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