I got an email today from Williams-Sonoma advertising a new attachment for the Kitchen Aid mixer. It was described as a “Handy multitasker that peels, cores, slices and spiralizes in seconds.” I must confess, I am not a spiralizer. I have made spirals, created spirals, but can’t remember the last time I spiralized anything.
To my eye and ear, many —ize verbs are unnecessary. Can’t we create incentives rather than incentivize? Prioritize? Set priorities. Have you ever bought a utilized car?
However, many verbs ending in —ize are so common that I can’t argue with their use: hospitalize, hypnotize, lionize, legalize, minimize, maximize, idealize, and personalize—among many others.
Stepping off my soapbox, I wonder if you can think of any time utilize conveys any meaning that use doesn’t. I’m looking forward to hearing from you.