I blogged about this topic once before, but it has become ubiquitous and is grating on my last synapse. If you don’t know what I’m referring to, look again at the subject line or listen to any interview on NPR: Why are people starting sentences with “So” when the word adds no meaning?
I’m not referring to the use of “so” as a conjunction, as in, “Elrod dyed his hair Raggedy Andy red so he would stand out in a crowd.” I don’t mean “so” used as a synonym for “therefore” or “as a result”: “Aaron overate all day; so naturally he wasn’t hungry at dinner time.”
I mean the use of “so” as a worthless filler, most frequently used at the beginning of an answer to a question:
Q. “How many people do you think will want to buy the new Apple iWatch?”
A. “So it’s hard to predict because many people have given up wearing watches and just use their tablets and phones to see what time it is.”
So I think “Well” as an introduction (that again carries no meaning and may at best buy thinking time before answering) has been supplanted by “So.” So notice today how many times you hear people say and write “So” at the beginning of sentences. So don’t be like me and snarkily say “So” back at them every time you hear or see it. So there.