Verbing and nouning are favorite pastimes of so many writers. Surely you know what these two words mean. No?
Verbing takes a verb and turns it into a noun: James, that was a brave ask you put forth at the meeting this morning, and because of your bravery we scored a huge get.
As an old “Calvin and Hobbes” cartoon pointed out years ago, “Verbing weirds language.”
Conversely, nouning takes what is usually a noun and verbifies it (as I just did): James suggested we conference about the budget this afternoon. We need to find a solve for our fiscal woes. We all remember how James orchestrated last year’s recover, so we hope he can do it again.
People use this kind of language thinking it makes them look important and knowledgeable. It doesn’t. It makes them look pompous and ridiculous. Straightforward, simple English is best.