Edmond Hoyle, who started it all
This expression means, in effect, “the official rules” governing a particular situation. Edmond Hoyle was a real person who, in 1741, wrote A Short Treatise on the Game of Whist, whist being a forerunner of bridge. This popular book settled many arguments about the game and has been revised over the centuries to give the rules of many card games. Hoyle’s name has been used ever since to represent the authority of accepted and ethical behavior not only in card games but in many life situations.
Are you playing according to Hoyle today?
Instead of writing, “We can’t refund your money until you remit your expenses,” turn that sentence around and make it positive:
“As soon as you remit your expenses, we will refund your money.”
Some of the most appealing and persuasive words in the English language are please, thank you, yes, free, save, new, results, easy, money, now, guarantee, discovery, health, sale, safety, proven and love.
If you use those words, make sure you are using them accurately. When you make promises, keep them.
According to this caption in today’s Los Angeles Times, the Academy Awards are going to be right where I live: in Sherman Oaks! This will be a first. (Of course, if the caption had begun with “At the Goodnight & Co. facility in Sherman Oaks,” I would just watch the proceedings from Hollywood as usual.)
Love those misplaced modifiers.
This past week I was asked a question that had me stumped for a while until I explored it. Is the expression “to be
right on all counts” or “to be right on all accounts”?
It seems that both are acceptable, but you may find using “counts” to be more euphonious. “Counts” is used more often, but that doesn’t make “accounts” wrong.
Of course, if you are boxing referee, you will hope to be right on all counts, and if you are a CPA, you want to be correct on all accounts.
You may now groan.
Silly word, isn’t it? Apparently, it’s been used as a non-profane synonym for God for over 200 years. I can’t help but think of George Carlin’s observation: “Cripes. You know: Cripes, son of Gosh.”