Grammar and Advertising

Reader and friend K.S. alerted me to the label on this bottle of an orange juice-type beverage. Of course, I then had to go to the supermarket and be the crazy lady taking a photograph of a bottle of juice:

Look at the blue banner across the orange; you’ll see that it says “50% less sugar and calories….”  You can’t count sugar, so using “less” is grammatical. But you can count calories, and for things you can count you need to use “fewer.”

1 Comment

Filed under All things having to do with the English language

One response to “Grammar and Advertising

  1. I’m still learning English. Your observations are very important to me.


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