Grammar and Advertising

Reader and friend K.S. alerted me to the label on this bottle of an orange juice-type beverage. Of course, I then had to go to the supermarket and be the crazy lady taking a photograph of a bottle of juice:

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Look at the blue banner across the orange; you’ll see that it says “50% less sugar and calories….”  You can’t count sugar, so using “less” is grammatical. But you can count calories, and for things you can count you need to use “fewer.”
 
COUNTABLE=FEWER
UNCOUNTABLE=LESS
 
 
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1 Comment

Filed under All things having to do with the English language

One response to “Grammar and Advertising

  1. I’m still learning English. Your observations are very important to me.

    Like

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