Persuasive Language

Free stuff

Free stuff (Photo credit: Lee Bennett)

To make your readers receptive to your arguments, these words will work in your favor.  Just be sure you are using them honestly and appropriately:

Yes, free, easy, help, results, now, love, discovery, guarantee, money, save, sale, benefit, safety and proven.

Avoid no, can’t, won’t, shouldn’t, and other negatives.  Instead of writing, “We cannot refund your money until you send us the correct form,” a more effective approach to the same idea would be, “As soon as you send us the corrected form we will immediately refund your money.”

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1 Comment

Filed under All things having to do with the English language

One response to “Persuasive Language

  1. Pingback: Book Review: YES! 50 SCIENTIFICALLY PROVEN WAYS TO BE PERSUASIVE | montyrainey

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