A Strategic Sunset

My head is reeling.  A friend in the corporate world e-mailed me today with this beauty.  He writes that it is an excerpt from an email saying the Microsoft Live Meeting product [don’t worry if you don’t know what that is—neither do I] is being phased out and replaced with something called Lync. Then he adds, “I’m beginning to think I live in an alternate dimension from the rest of the people I work with.”  He does.

<<Good morning — As you are aware, Microsoft has made a strategic decision to position Lync as the core collaboration solution and to ultimately sunset the Live Meeting Service (LMS).>>

I don’t know where to start.  How about at the beginning?

1. Microsoft made a decision.  ALL decisions are “strategic.”  Lose that overused adjective.  And instead of saying “Microsoft has made a decision,” just use the active verb and write, “Microsoft has decided….”

2. Microsoft isn’t “positioning” Lync; it’s going to use it.

3.  What is a “core collaboration solution”?  I’m guessing it means the primary means of collaborating.  That would probably be too direct and clear.

4. “Sunset”!  As a verb!  Really?  This writer means “to discontinue, cancel, stop.”  What is wrong with simple, direct English?

People think they sound “professional” when they spew verbiage like this.  They don’t sound professional; they sound pompous and full of themselves—and ridiculous.


Leave a comment

Filed under Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s