So? So what?

Have you noticed a fairly recent societal verbal tic in which people start their sentences with the word So?  I first became aware of it when MegWhitman was running for governor of California and when answering interviewers’ questions, she began almost every response with “So.”  

Interviewer:  How do you plan to help the California economy grow?

MW:  So we have a plan that will create many new jobs in the technology sector.

Now I am hearing this introductory So constantly, in response to questions but also to make general  conversation:

“So I decided to blow off studying and see a movie instead.”

“So I hope I remember to set my clock back on Saturday night.”

“So the days are getting shorter.”

It doesn’t mean “therefore” in these cases.  It’s just filler.  So stop it already!


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